Client: Delizza Patisserie
Role: Executive Creative Director

Since 2018, I’ve been leading the creative evolution of the Delizza brand — helping shift its image from an established, older demographic to one that captures the hearts of younger families.

Through engaging social content, we laid the groundwork for Delizza to become more than just a premium dessert maker — we positioned it as a lifestyle brand that understands how modern families celebrate everyday moments.

Building on the success of Delizza’s “Season’s Eatings” campaign, we set out to create something special for the brand’s first-ever commercial campaign, showing how Delizza fits into the rhythm of contemporary gatherings.

Delizza’s premium European desserts — mini eclairs, cream puffs, and macarons straight from the freezer aisle — had won over dessert lovers. But to truly connect with younger families, we needed to show how these distinctive treats could transform any moment into a celebration, without the fuss of baking from scratch.

I led the creative direction for a commercial that captured the joy of bringing people together through dessert. Three pairs of hands — each representing different family members — prepared Delizza’s signature Mini Cream Puffs, Mini Eclairs, and Macarons in their own playful ways. One stacked them, another arranged them with precision, but they all gathered around the same table to share the moment.

We designed the spots for Connected TV (CTV) and social media, reaching younger families wherever they consume content. With seamless Instacart integration planned for specific campaigns, we made it easy for viewers to go from inspiration to purchase in just a few clicks.

The 30-second and 15-second spots are built to drive brand awareness year-round, from holiday gatherings to casual family nights. By focusing on how different family members make these treats their own, we created content that resonates with the target audience while keeping the path to purchase clear and simple.